I had the idea to start Allocation Assist Middle East in 2015. Looking back, I can see how every step of building this business was guided. From leaving my nursing career in the UK to relocating to Dubai and slowly growing into a multimillion-dollar company, the journey has been built on belief, patience, and a willingness to keep going through every up and down. Faith and trust in Allah have been the steady ground underneath all of it.
I had the idea to start Allocation Assist Middle East in 2015.
The business took around 3.5 years to get off the ground so I could leave my full-time nursing career in the UK and relocate to Dubai in 2018. Those years were not easy. I was running the business alongside a full-time job, building it piece by piece, trusting that the right time would come.
Building a Scalable Model in the Gulf
It took me a few more years after that to work out a business model that is scalable in the Gulf region. The Gulf operates differently to the UK and what works in one market does not always translate here. I had to be willing to adapt and keep refining the model until it actually fit the region.
After COVID, the UAE market boomed, and we were able to grow our business into a multimillion-dollar company.
A City for Believers and Growth
Dubai is a place for those who believe in themselves, are able to stay steadfast in adversity, and enjoy the ups and the downs.
It is a perfect place for those who want to continuously grow and get out of their comfort zone. It will push you in ways you do not always expect, but if you stay the course, the city rewards that commitment.
The more you believe and know that you are safe, the more He will reward you later for believing.
Thank you to the UAE Leadership for everything you are doing for us.
Frequently Asked Questions
When Did You Start Allocation Assist Middle East?
The idea came to me in 2015. The business took around 3.5 years to get off the ground, which allowed me to leave my full-time nursing career in the UK and relocate to Dubai in 2018.
How Did The Business Grow Into A Multimillion Dollar Company?
It took a few more years after relocating to work out a business model that is scalable in the Gulf region. After COVID, the UAE market boomed, and we were able to grow into a multimillion-dollar company. Each phase required patience, refinement, and trust in the bigger plan.
Why Did You Choose Dubai As The Base?
Dubai is a place for those who believe in themselves and can stay steadfast in adversity and enjoy the ups and the downs. It is a perfect place for those who want to continuously grow and get out of their comfort zone, and that is exactly what was needed to build something meaningful.
What Role Has Faith Played In Building The Business?
A central one. The more you believe and know that you are safe, the more He will reward you later for believing. Faith is what kept me steady through the slow years, the setbacks, and the moments where the path was not yet clear.
What Advice Would You Give Someone Starting Out In Dubai?
Be ready for a journey. Stay steadfast through adversity, do not chase quick results, and let your belief in Allah carry you through the slow seasons. Dubai rewards those who are willing to grow, who do not give up, and who are clear about why they are here.