Emilie (رحمة) Davies

CEO and Founder Allocation Assist Middle East

Emilie Davies founded Allocation Assist in 2015, after recognizing gap in the market for assisting high calibre doctors to find rewarding and fulfilling opportunities in top-tier hospitals in the UAE and other Gulf countries. 

The seeds for Allocation Assist were planted many years earlier while Emilie was working as a nurse in the UK’s National Health Service.

I grew up in Hertfordshire, near North London and when I left school, I didn’t really know what I wanted to do with my life. I had quite a challenging upbringing and, at that time, I was not academically focused. I tried several different jobs before deciding to study nursing. I love people, so I knew that whatever career I ended up in, I wanted to work with people and make a difference for others. When I first left school, I did a travel and tourism course. I was thinking of becoming an air hostess, as I liked the idea of travelling and being in an international environment, but that turned out not to be the right path for me.

At one time, I had three different jobs so that I could earn money while considering what to do next for my career. I had a full-time telesales job, I was working in a Jewish restaurant in the evenings, and I had a weekend job at Toys R Us in Brent Cross. On the weekends, I was working alongside some university students who were about the same age as me and they inspired me to go to university. However, I wanted to study towards a worthwhile career, rather than just going to university for the sake of it. Around the same time, a friend from my telesales job, whose mum was a nurse, suggested that nursing would be a good option for me. Nursing appealed to me, as it meant that I could go to university to get a degree that would immediately give me a job in a fulfilling career working with people. So, I quit my telesales job and did an access to nursing course to get onto a nursing degree course. I was blessed to be accepted onto one of the best nursing courses in the UK, at Hertfordshire University.

I absolutely loved my nursing career and enjoyed being able to make a difference for my patients and colleagues. Hospitals can be quite stressful places so, apart from providing excellent clinical care, I saw my role as bringing a positive energy to the environment. I would always come to work looking presentable as I loved cheering the patients up, making them feel comfortable and safe. I also found that connecting with the relatives gave them peace of mind that their loved one had a nice friendly nurse looking after them when they had to go home after visiting hours.

My nursing career grew me as a person in many ways. Despite previously having not been very focused at school, I was determined to work hard at university. I graduated with First Class Honours and one of the highest grades in my year group. This gave me the confidence that I could achieve anything I put my mind to when I have a strong motivation. If I have a purpose and goal, I will achieve it, as I don’t give up. Working in the healthcare sector has also given me a lot of contacts and insight into the structure and working of hospitals.

While I loved nursing, I felt that I needed to keep growing and get out of my comfort zone. I believe that the two strongest human needs are connection and growth, and I wanted to keep developing and realise my full potential. While I was still in my nurse training, for a couple of years, I had a very successful, business-minded friend. He inspired me to think bigger, and it was at that time that the first seeds were planted in my mind that I could start my own business in the future.

"I didn't find God through religion. I found Him through life."

Three Worlds, One Purpose

Faith

In October 2024, I reverted to Islam. It gave me clarity, direction, and an unshakeable foundation that changed everything, including how I lead and how I live.

Business

I built Allocation Assist Middle East from zero in Dubai in 2015. Today it is the fastest-growing medical consultancy in the region, connecting world-class doctors with world-class hospitals.

My Story

From NHS nurse in North London to CEO in Dubai, the journey wasn’t linear. But every test, every period of uncertainty, every challenge had a purpose.